Oviya Balan

Implemented a hybrid customer onboarding journey that significantly raised customer retention by 30%.

Grew the 10xRecruiter online community by an impressive 270% within six months, fostering engagement and brand loyalty.

Orchestrated end-to-end webinar campaigns, generating over 1,000 organic leads and expanding market reach.

Authored two comprehensive e-books and developed an online mini-course, serving as high-value lead magnets.

Conducted in-depth competitor analysis across challenging geographic markets to inform strategic positioning and market entry.

Executed comprehensive Go-to-Market strategies for three global insurance and payment SaaS products, achieving 2.5 million INR in Monthly Recurring Revenue (MRR).

Developed and launched an insurance SaaS platform, generating 20 million INR in Annual Recurring Revenue (ARR) by enhancing customer communication strategies.

Increased lead generation by 178% and boosted annual revenue to 150 million INR through strategic multi-channel marketing campaigns.

Designed and optimized over 20 landing pages using SEO/SEM tools, significantly improving reach and keyword rankings.

Managed a 5 million INR annual marketing budget effectively, ensuring optimal allocation and ROI for marketing initiatives.

Enhanced post-service feedback processes, increasing response rates by 37% and improving customer insights.

Led the successful 'Bouncing Back and Heading Beyond 2020' campaign, driving significant brand engagement.

Developed storyboards and automated content journeys for over 10 digital marketing assets, including ads, web pushes, SMS, and email campaigns.

Improved Google rankings by 14% by producing high-quality, SEO-optimized content across multiple digital platforms.

Increased organic social media followers by 22% through strategic content and campaign management.

Drove a 54% increase in organic website and mobile app traffic within 9 months through targeted content creation and SEO optimization.

Boosted overall lead generation by 30% through effective Below-The-Line (BTL) marketing activities.

Expanded social media following by 10,000 and increased website sign-ups by 18% via organic and promotional campaigns.

Conducted comprehensive competitor benchmarking to identify service gaps and develop competitive packages for key automotive service brands.

Achieved 400,000 INR in cost savings on the marketing budget through strategic vendor contract negotiations.

Represented the brand at key trade exhibitions, events, and product demonstrations.

Initiated over 100 corporate visits, successfully generating new business opportunities.

Designed and coordinated over 20 multi-channel marketing and PR campaigns across various social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube) for multiple franchises.

Leveraged sales and marketing cPaaS platforms to manage outbound campaigns, improving response rates by 26%.